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Plan, Trade, Track, Succeed

Product Design
Visual Identity Design
UX Reserch
Design Systems

Project Overview

Discover MindTrajour, where trading meets mindfulness. Embrace mindfulness and meticulous record-keeping for peak performance. This app guides you in journaling both technical analyses and pivotal emotional states, essential throughout your trading journey. MindTrajour melds mindfulness wisdom with trading acumen, crafting a holistic path to market mastery.

Challenge

Designing an intuitive product that captures the nuanced spectrum of trader emotions in text alone is challenging. Synthesizing these emotions with a technical plan or review requires more than words; it demands a seamless blend of analytics and affective insights for a coherent trading strategy.

Approach

We delved into user research, engaging in ethnographic studies, interviews, and diary methods, to decode traders' emotional rhythms. This research was underpinned by philosophies that define mindfulness, guiding our design to craft personas and journey maps reflective of authentic trading experiences. Studies alongside behavioral scientists enriched the product, interweaving emotional intelligence with technical analysis, creating a tool that embodied the mindfulness ethos in every trade decision documented.

Simple and thoughtful

Sleek, uncluttered interface offers a blank canvas, setting the stage for both challenging and seamless trading journeys. It's designed to pace learning, enabling users to reflect, uncover errors, and foster a trading practice where lessons are learned and not repeated.

Streamlined Mastery

MindTrajour application boasts an intuitive design, ensuring straightforward navigation and immediate discovery without a steep learning curve. It's crafted for effortless entry but delivers expansive insights, almost as if it anticipates your thoughts, capturing details and painting the broader picture with ease.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

Branding

MindTrajour logo pulsates with vitality, symbolizing a blend of analytical and creative intelligence. The typography and color palette echo this synergy. Yet, our biodesign remains clean and minimalist, providing traders—aesthetes of the financial canvas—a serene space to craft their market masterpiece.